In as short as possible = one and the same. Nowt wrong with that. But first the info:
The Matrix Nutrition website gives their address:
Matrix Nutrition
Unit K3, Snowdon Road,
St Annes,
Lancashire,
FY8 3DP
The IPO office gives the address as the same and states that the proprietor owns The Supplement Centre trademark as well. It's the same address and owner:
Adam Latham
Unit K3 Snowdon Road, Lytham St. Annes, Lancashire, FY8 3DP
I'm told that if you ask SC claims to be a distributor. Hmm, of your own products. Nowt wrong with that but it does sound vague.
Anyway, lets look at the product.
One thing which confuses me is the Glutamic acid content. In both the product description and nutritional breakdown it states that it contains (approx) 24g per 100g of protein. Which would be very nice. Except that a quick look at the ingredient list thus:
Confirmation
of key ingredients: Whey Protein Isolate, Whey Protein Concentrate
(WPC80), Micellar Casein, Whole Milk Protein, Pea Protein Isolate,
Natural and Natural Identical Flavouring, Natural Colouring, Stabilisers
(Citric Acid, Malic Acid) Contains Sweetener. Sucralose. Protein
analysis declared as dry matter, this is determined in the absence off
water which may compromise up to 6%
Shows (in bold as per me) no protein which contains more than 19.1 percent as Glutamic acid (info taken from a rival company's PDF test results). The highest source listed is the Whole Milk Protein. Oh and that's the exact same ingredient as Micellar Casein. They are one and the same.
The protein content is listed as 80% (80g per 100) with the WPI being (as per the standard for these things) 90+, the WPC, as listed, 80. The WMP/MC is usually around 90 and the pea protein around 84%. Throw in flavours etc and I can see the drop off of a few percent - no problem.
It's the use of the 'key' word which makes me ask was anything else not listed? Clarity, as always is 'key' here. Companies should list what's in their products and if it varies say so and use * along with some blurb to say why.