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Saturday, 28 April 2012

Gotta love google

Ya gotta love it because it more or less sees all and tells all. For example, in the last year or so we've seen a small handful of new companies come to the market which sell what used to be termed 'bulk whey'. Be that in 5-kilo tubs or pouches. One such company is Pro-10.com A quick five minute google and you can come up with the company directors name. Another minute and you can find out that he is also a director of USN here in the UK.

So, it would seem, the bigger brands are realising the value of the 'bulk' market. Last years valuation of MyProtein at some £60m may have encouraged that. While it is entirely possible that the director (google it yourselves yer bums) can and is director of more than one company I suspect (my opinion naturally) that USN backs Pro-10. If so I'd like to see a certain open-ness. Thus, if you went to a similar site, some small blurb to that effect.

Hell, and this can be applied in many, many cases, why have an 'about us' page that just 'sells' the brand. Why not an actual name now and again.

In their 'about us' page it states 'Pro-10.com has been created by a dedicated team of Dieticians, Nutritionists and Sports Scientists to create a great selection of precision engineered Sports Supplements that help you achieve your fitness, nutritional or bodybuilding goals.

I wish we knew their names because they aren't listed as directors nor anywhere on the Pro-10 site. They don't seem to have been given a mention on facebook. Again, in my opinion, I'd like to see these names if only so I, as a potential customer (thus you the reader too) could see what qualifications they had and who they worked for and so on. On more than one occasion we've seen people with little or no knowledge of the subject of nutrition in ANY form running a company. So when you ring up and discuss the product you're buying they know next to f'all. Some VERY BIG names in sports supplements have employed better sales people than customer service crew with a little basic nutritional knowledge. Once I suggested to one smaller company that they all had a basic product spec folder on the desk of each of their customer service people.

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