The world's most powerful fat burner!!

This week my local shop, as requested, got in the latest issue of Muscular Development. Flicking through it's ad packed pages I noticed something of a developing theme - ad after ad stating that their fat burning product (in itself a not entirely accurate statement) was 'the world's most powerful' or is 'Most Powerful Fat Burner in the World' and other very similar claims.

Now lets cast a wary eye at these statements. Each and every product would need to be exactly the same formulation in order for them all to be able to say that they are 'the best' and so on. But we all, experience gym visitors and readers of this blog, know it's, to be frank, bollocks.

On the fat burn claim alone every time you took a dose you'd be in A&E with your backside and other body parts aflame. But if we say fair enough what they mean is that they are, more accurately, is stimulating to the central nervous system in such a way as to help with fat loss it sounds less dramatic. Just as accurate might be the added 'when we made it' knowing full well someone will add a few more milligrams of the active ingredients so as to be able to make such a claim. It doesn't matter that the effective dose has been long passed so long as you catch porkies eye and make him or her by your product.

The issue, such as it is, is that the seller of such items loses the impact they wished to make because it becomes too much for you to believe. As I have said before the biggest joke is usually that regardless of the product it contains a nice healthy (by that I mean large as opposed to one making you well) of caffeine. Other ingredients come and go. Those that are piss poor get dropped or fall out of vogue and some, actually useful for the purpose, often are borderline illegal and as such local agencies ban them. 

The worst of all the idea is, of course, that such a product will enable you to become ripped and lean by taking a tablet. Like steroids all such products work best when you do some bloody work!!  So stop eating crap, count your calories and then throw in such items - quell surprise - you get lean! That is all.